Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, November 19, 2013

How To Get Google Adsense To Target A Specific Section Of A Web Page

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How To Get Google Adsense To Target A Specific Section Of A Web Page






Google has added a great new feature. It is called section targeting. This allows you to add html code to your page to tell the Adsense crawler what section of the page you would like the crawler to pay attention to when choosing the adds for your page. This can be a very important feature especially if you have a large web site. For example I have a large arthritis website. The term arthritis is in my URL. The title of the page has arthritis in it. The shared borders have li...





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Google has added a great new feature. It is called section targeting. This allows you to add html code to your page to tell the Adsense crawler what section of the page you would like the crawler to pay attention to when choosing the adds for your page. This can be a very important feature especially if you have a large web site. For example I have a large arthritis website. The term arthritis is in my URL. The title of the page has arthritis in it. The shared borders have links with the term arthritis in it. Unfortunately not every page in the site is about arthritis. This is typical of many sites. What happens is that the crawler sees arthritis in the top shared border and in the left shared border and even on pages that are not about arthritis I get arthritis adds.





If you use shared borders or frames you can tell the crawler what section of the page you want it to look at. I begin the code after the tag at the beginning of the content section and before the tag at the end of the content section. This way the crawler looks at the content for that specific page. As a result each page gets more accurate ads distributed to it.






You can also add the code to just a section of the body of the page. If you have one or more paragraphs you want to high light then add the code just before the paragraph and after the paragraph that you want to high light.






Below is from the help pages of Google Adsense. This explains how to add the code.






What is section targeting and how do I implement it?






Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those who are at least a little familiar with HTML attempt to implement section targeting.






To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.






The HTML tags to emphasize a page section take the following format:






You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:






With these tags added to your HTML code, your final code may look like the following:






Section targeting






This is the text of your web page. Most of your content resides here.






You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.






In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages


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Google Adsense Tips and Tricks...

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Google Adsense Tips and Tricks...






Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't.




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Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't.




Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.




The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. The reason for this is because the majority of your visitors will not scroll down the page and look at it. A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color.




Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will decrease your click through rate.




People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.






Here are some other small tips to increase your Adsense income:




1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.




2. Using a blue underline for the links can also improve your click through rate. This allows the ads to actually stand out and look clickable.




If you follow the advice given above, you can improve your CTR and make more money with Google Adsense.


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